RATS IN A BARREL

Back in 2007, when I first stepped into the advertising world, the air was electric. The future felt bright, brimming with possibility, and every new innovation seemed like a gift. But the view from my window today tells a different story. The excitement has soured into a cutthroat scramble, with unhealthy competition creeping over the community I once found so inspiring. At my core, I’m a writer—and Rats in a Barrel is my way of saying something about this shift, while hopefully offering a little entertainment along the way.